CA Technologies announced the appointment of Lauren P. Flaherty as the new Executive Vice President and Chief Marketing Officer, with effect from August 1, 2013. Flaherty will report directly to Chief Executive Officer of CA Technologies, Michael P. Gregoire.
Michael P. Gregoire said, “Lauren brings an incredible amount of business and marketing expertise to CA Technologies. Not only is she an outstanding marketing executive with a proven track record of success, her insight and knowledge of the technology industry, sales, and lead generation, will help us capitalize on emerging trends to further drive revenue growth across all of our businesses, including cloud, Software-as-a-Service (SaaS), security, mobile, and DevOps, as well as the mainframe.”
Prior to this appointment, Flaherty was Executive Vice President and Chief Marketing Officer at Juniper Networks. Flaherty stated, “I am thrilled to be joining Mike and the CA Technologies team. In addition to an incredible portfolio of IT management products and solutions, CA Technologies marquee installed base of hundreds of Fortune 500 companies speaks to both the value and importance of what CA software delivers to the market."
Previously, Flaherty was Chief Marketing Officer at Nortel Networks. She also spent more than 25 years at IBM in a number of senior positions with responsibilities spanning product and corporate marketing, product management, lead generation, advertising, digital, social, and communications. In addition to her many industry awards, Flaherty is a member of the Board of Directors for the AdCouncil and holds chair seats on several CMO advisory boards.
