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Lava bolsters Iris Series with the launch of Iris 550Q

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LAVA International has announced the launch of Iris 550q, a mid- premium phablet offering a combination of aesthetics and power-packed performance with a 1.2GHz quad-core processor that runs on Android Jelly Bean OS 4.2. Lava Iris 550q embodies a cutting-edge design which comes with a super narrow 3mm bezel making the phone very easy to handle. It also comes with full lamination touchscreen that gives the smartphone a classy look.

It sports a 5.5-inch IPS display with OGS technology and HD resolution (1280 X 720). It features a 2MP front camera and an 8MP primary camera with BSI sensor situated at the back panel of the device and the camera is capable of recording videos in 1080p resolution. Lava Iris 550Q packs in 1GB RAM and an internal memory of 4GB, which is expandable up to 32GB, giving users enough space to store their multimedia content. A long-lasting 2,600-mAh battery provides ample backup for multimedia, stand by and talk-time of up to 10 hours on 2G . Lava Iris 550Q delivers effortless multitasking, making life easier and hassle-free.

Priced at Rs.13,000, Lava Iris 550Q is available in black colour and comes with a flip cover. The Iris 550Q will be available across national retail chain stores, multi-brand outlets across India and online stores beginning April 2014.