Lava boosts Digital India campaign with a new series of feature phones

With an aim to support the Government of India’s initiative to digitally empower people of the country, LAVA has launched its “Captain Series” feature phones. Multilingual support on both the devices enables users to bridge the language barrier and help in communicating in the language of their choice. Captain N1 comes with in-built support for three Indian languages – Hindi, Tamil and Telugu, while Captain K1+ supports Hindi, Marathi, Gujarati, Telugu and Kannada.

Both Captain N1 and Captain K1+ exhibit 4.5cm (1.8”) screen for better viewing along with a 3.5mm audio jack port and wireless FM for a holistic entertainment experience. Both the handsets are equipped with a rear VGA camera, which records video and even allows digital zoom to capture images. Captain N1 and Captain K1+ also have Bluetooth and auto call recording feature.

Announcing the launch, Gaurav Nigam, Product Head, Lava International, said, “Our Captain series of feature phones celebrate our partnership with Mahendra Singh Dhoni and stand for trust, reliability and performance. We, at Lava, believe in building a truly endearing brand and at the same time offer devices which enhance the overall experience of consumers through technological excellence. We take pride in our commitment of reliability to consumers and we can assure that we take every step to ensure that Lava never lets them down.”

The series comprises the all-new stylish feature phones – Captain N1 and Captain K1+, available at Rs.1,150/- and Rs.1,250/-, respectively.  Captain N1 and Captain K1+ will be available in the combination of Black-Red, Black-Brown, Black-Dark Blue colour variants, nationally across all retail stores and multi-brand outlets. Consumers will get manufacturer’s warranty for a year for the devices along with 6 months’ warranty for the in-box accessories which include battery and a charger.