Nagesh Belur, Chief Marketing Officer, iValue InfoSolutions Pvt. Ltd., is driven by a vision to elevate iValue Group as a strategic technology advisor and innovator in the technology distribution space. His focus is on building a marketing ecosystem that not only showcases iValue's solutions but also fosters personalized interactions through tailored events and customer-centric initiatives.
Elaborating this, he says, “Our long-term vision for marketing at iValue Group is to be the driving force behind our position as a strategic technology advisor and innovator in the technology distribution space. We aim to build a marketing ecosystem that not only highlights our solutions but also facilitates 1:1 interaction through tailored events and customer-centric initiatives. This vision aligns perfectly with our overall business objective of being a strategic technology advisor that continuously adapts to market nuances and evolving technologies.
We prioritize personalized engagement with our partners through tailored events and strategic initiatives. Our account-based marketing (ABM) strategy encompasses webinars, customer roundtables, and media-led activities. By collaborating with industry leaders like ISMG, DSCI, Economic Times, CXO Junction, and Technophiles, we emphasize the relevance of our technology stack in addressing emerging regulatory mandates such as SEBI Guidelines, RBI Guidelines, and the upcoming DPDPA. These regulations highlight the paramount importance of data privacy and protection for both individuals and organizations.
Consistency, thought leadership, and custom messaging remain our guiding principle in strategy. We make sure that the messages about the value created by our company, namely, enterprise-grade application protection and management in the hybrid-cloud model, are consistent. We remain selective about our offerings and encourage solutions like iVCoE and solutions based on the iValue Stack to position iValue as the industry’s innovator.”
