Lenovo has announced an aggressive business strategy to pursue the significant growth opportunity in the Small and Medium Business segment in India’s PC market. After having established its ThinkPad PCs as an ultimate business tool globally, Lenovo now plans to extend the ThinkPad brand to SMB users through its “ThinkPad Edge Series” laptops, which combine the solid reliability of the ThinkPad with style and affordability. It has also declared its go-to-market strategy for the SMB segment in India, focussing on VARs, System Integrators and Retail, covering 150 cities initially.
Lenovo has also extended the “ThinkPad X100e” to business users identifying an opportunity in a whole new category of entry-level, ultraportable laptops, designed specially for them. Together, Lenovo’s new ThinkPad products signify the company’s intent to offer exceptionally engineered PCs and herald the new decade on a positive note for business users.
“After fortifying our leadership position in the large enterprise PC segment and building our presence in the consumer PC segment, we are now expanding the scope of growth in our India business with our renewed strategy for the important SMB segment,” said Amar Babu, Managing Director, Lenovo India. “As a recognized leader in business computing, the ThinkPad gives us the leverage to reach out to the premium SMB customers. Now, with the ThinkPad Edge Series and the ThinkPad X100e, we are targeting the mainstream segment in SMB as well,” he added.
The SMB segment offers one of the most significant opportunities in India’s PC market. As per Lenovo’s market understanding, an SMB user is cost sensitive, expects quality and reliability in his PC, values the product features and cares about PC aesthetics. It believes that the ThinkPad Edge laptops reflect a new progressive and strikingly clean appearance while retaining ThinkPad durability and reliability.
