LG Electronics India (LGEIL) has appointed John Abraham, Genelia D'Souza and Abhay Deol as its brand ambassadors for LG Mobile phones in India. These leading youth icons and successful film celebrities represent LG brand values of excellence in performance which leads to seamless brand fitment.
Sharing his views on the association, Sudhin Mathur, Business Group Marketing Head, Mobile Communications, LGEIL, said, “We are extremely happy and proud to associate with India’s leading youth icons, John Abraham, Genelia D’Souza and Abhay Deol. Having established ourselves in the field of innovation and design, LG Mobiles is now poised to scale new heights. Hereon, we have embarked to radically refresh the Brand to become a fun-loving, free-spirited brand with support of quality, innovation, style and excellence in performance and our brand ambassadors embody the same. LG Mobiles will now deliver energised experiences in an unordinary way. As part of our overall strategy, to reposition LG Mobiles as a youthful brand the brand ambassadors will help us in relating with our consumers.” As brand ambassadors, John Abraham, Genelia D’Souza and Abhay Deol will play a key role creating connect for the brand with the consumers. LG has planned an aggressive multimedia campaign covering television, radio, outdoor, cinema and Internet which will be supplemented by print ads released during strategic periods. The first campaign to release in the quarter one of 2010, LG Mobiles will be targeting to gain double digits among the young Indian consumers. With mobile phones transcending beyond their functional usage and becoming a style statement and an extension of the youth’s life in the country, LG has designed an entire range of 14 handsets for this segment which will be unveiled during the coming months. Â
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