
The latest technological transformation by LG the Knock Code empowers consumers with security and convenience. The Knock Code pattern allows for more than 80,000 possible security combinations and can be entered on a blank screen using two to eight taps. The device screen shows no detectable outline of the pattern and so the code is virtually impossible to duplicate.
“To introduce this exciting Knock Code feature, LG India is launching an innovative digital campaign for Smartphone users in collaboration with Eccentric Engine. LG’s unique story concept brings out five interesting characters, namely, the Footballer, the Kickboxer, the Fashionista, the Unstoppable and the Dancer. The first phase of the LG’s digital campaign focusses on individual’s MyCodeMyStyle and #KnockCode as a teaser, and will be initiated with creative images. In the second phase of the campaign, a ‘2 videos per day’ contest will be launched for the users, wherein there will be a set of two videos created for each of the characters. These videos will then be seeded on Facebook and Twitter, in an effort to position the #KnockCode feature,” said Amit Gujral, Head, Mobile Phones Marketing, LG India.
Extremely functional and practical, the Knock Code is the most convenient Smartphone security and unlocking system in the mobile communications market today. Post the unveiling of the Knock Code on the latest Android KitKat OS-based Smartphones LG L90 and L70, it will soon be seen as a regular feature on all of LG’s future mobile devices
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