Loginworks Softwares has unveiled a new service "Track Online Coverage" (TOC) in a run-up to the New Year. This service is for use by measurement/analysis services, PR agencies and corporates, to garner coverage about their clients, brands, competition and industry from news portals, online blogs and forums and articles online.
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“We hope to put an end to the manual process used by many PR agencies and even corporates with our tracking online coverage service. If coverage reporting is not accurate, or complete then measuring impact is a big concern and that is usually the case in any manual process”, said Dheeraj Juneja, Founder & CEO, Loginworks Softwares.
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Tracking Online Coverage takes in the full spectrum where a brand makes presence online, and not just news coverage. Generally, corporates are interested to know where they are present in blogs, articles, forums and even particular websites in the online domain, other than news portals or e-papers.
