To book Bus-tickets online, MakeMyTrip has announced the launch of a SMS-based Bus-ticket reservation service which will enable phone users to utilize the power of “mobile” by booking bus-tickets through an SMS. The website offers Bus tickets for 1,300+ operators over 12,000 + routes across India.
Amit Somani, Chief Products Officer, MakeMyTrip, said, India is the largest market for mobile phones, with the growth in handsets sales and new mobile connections far outpacing sales of desktops, notebooks and new internet connections. To ensure that the non-smartphone users can also avail and experience the benefits of the mobile platform, we have developed this SMS-base service for bus-ticket reservation.
He added, We targeted bus-ticket reservation for this platform since the ticket-value is lower for most first-time users to confidently experiment with the channel. Once they experience the convenience first-hand, we are confident they will continue to transact via mobile. We strongly believe that the future of eCommerce and travel buying experience is on the ‘mobile’ and we will continue to build products with a mobile-first approach.
Users will be required to select the operator of choice. MakeMyTrip will respond with template to provide the details and names of Travellers along with a template to make payments using IMPS.
The platform has been developed by txtWeb. It allows anyone with a simple mobile phone to discover and consume services on the Internet via SMS and is one of the fastest platforms to make content and services available to billions.
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