Matrix Cellular is believed to all set to launch its new television commercial to apprise people about its Data Services for Smartphones. The creative agency for the commercial is Equus Red Cell and it is produced by Frog Unlimited. The 60 second commercial highlights the fact that Matrix data services is said to cost users just 1/10th the price of International Data Roaming Charges.
Arun Batra, CEO, Matrix Cellular (International) Services Pvt. Ltd. said, "We wanted to educate people about the benefits and savings of using Matrix Data Services on their Smartphones while traveling abroad. To communicate this fact along with a number of pertinent details we are releasing this advertisement. In today's day and age, mobile users utilize additional features on their handheld such as emailing and browsing as compared to solely using their handheld for making calls. Our data services allow customers to read emails, share images and videos and use other data services such as BBM as and when they choose. We have always believed in satisfying the changing needs of customers and we look forward to Matrix being synonymous with International travel solutions."
