Meltwater joins TikTok Marketing Partners Program

Meltwater has introduced new TikTok insights through TikTok’s Mentions and Discovery API, enabling teams to track trends, monitor mentions, and engage with audiences. With these integrations, Meltwater now provides a comprehensive suite of TikTok insights across paid, earned, and owned media. 

 

Additionally, Meltwater has earned the TikTok Marketing Partner badge, solidifying its status as an Official Content & Community Management Partner. This recognition highlights the company's commitment to providing brands with innovative solutions that comply with TikTok’s standards and policies.

 

This collaboration allows Meltwater to integrate TikTok’s Mentions and Discovery API, providing businesses and marketers with deeper insights into trends, audience engagement, and brand mentions on the rapidly growing platform. This partnership highlights Meltwater’s commitment to delivering a robust and compliant solution for brands leveraging TikTok’s growing influence.

 

With this move, Meltwater now offers a comprehensive suite of TikTok insights across paid, earned, and owned media, enabling brands to track viral content, analyze audience behavior, and optimize their TikTok strategies in real time.

The integration of TikTok’s new API into the Meltwater platform allows marketing teams to:

● Monitor trending content and stay ahead of viral challenges.

● Track brand mentions and measure audience engagement.

● Analyze campaign performance across TikTok’s advertising ecosystem.

● Engage with users more effectively by understanding audience sentiment and content impact.

By leveraging these insights, brands can make data-driven decisions, refine their content strategies, and maximize their reach on TikTok. As an Official Content & Community Management Partner, Meltwater will help brands navigate the evolving landscape of social media marketing, ensuring they harness TikTok’s full potential to engage audiences, drive conversions, and enhance brand visibility.

By becoming a TikTok Marketing Partner, Meltwater strengthens its AI-powered analytics capabilities, ensuring that businesses can track conversations, measure impact, and refine marketing strategies with precision. This partnership is expected to revolutionize social media intelligence, empowering brands to make the most of TikTok’s dynamic and fast-paced environment.