In a bid to strengthen its flagship Canvas Series in India, domestic handset manufacturer Micromax has officially launched Canvas 4 smartphone with 5-inch HD (720x1280) display, touch and scratch-resistant glass feature.
It is powered by MT6589, the 1.2 GHZ quad-core processor made by MediaTek that also powers Canvas HD and runs on Android 4.2.1 Jelly Bean operating system. It also comes with a 13MP rear camera and 5MP front camera with an LED flash. Canvas 4 includes 1GB RAM and 16GB internal memory which can be expandable up to 32GB.
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The shell of the device has been made using plastic and an aluminum frame. It also has features like “blow to unlock” the phone. The phone packs smart gestures that allow a user to answer a call by just picking the phone up, put it in silent mode by turning it upside down and dial a number with help of proximity sensor. Connectivity options include Wi-Fi, GPS, Bluetooth and Micro-USB. Canvas 4 is powered by a 2,000mAH battery.
Rahul Sharma, Co-Founder, Micromax, said, "With the launch of Canvas 4, we are yet again raising the bar for affordable innovation. Canvas 4 combines great functionality and style, complemented by an entire ecosystem of applications that directly address the needs of our evolving consumers."
Talking about the recent growth of company, Deepak Mehrotra, CEO, Micromax, said, “We are very excited with the consistent growth of the brand in India, and with the launch of Canvas 4, we are confident that the brand would continue to reach newer heights. The numbers have been promising with 17.1-per cent smartphone market share in Q1 of 2013 positioning us a clear number two in the category, and we have already moved to 24.3 per cent in April 2013, as per CMR. As we move forward in our pursuit of being the number one smartphone player in India, we are looking to further strengthen our product innovations and service offerings.”
Priced at Rs.17,999/- for 16GB capacity, the Canvas 4 comes with a cover worth Rs.3,000/-.
