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Microsoft makes it easier for Gmail users to switch to Outlook

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The Redmond giant Microsoft(NASDAQ:MSFT) has reportedly made it easier to start using Outlook.com. As per the latest update, Microsoft has announced a new service that makes it easier than ever to import your Gmail account to Outlook.com.


According to a recent study, nearly one in four consumers would switch email providers if it was easier to do. That same study also highlighted the areas that customers identified as most important. These include ensuring ads don't interfere with the email experience (70%), offering advanced spam filters (69%), providing an easy-to-understand user interface (67%), and not scanning the contents of email to serve ads (58%). Microsoft has focussed on many of these areas with Outlook.com, and so for those looking to make a change in their personal email provider, Outlook.com is a natural choice.


To begin with, users have to simply start the process and sign in with your Outlook.com account. If they want all their mail from Gmail to be copied into a new set of subfolders, users have to click Options and select that option, otherwise they can click Start. The mail that is currently in their inbox will be copied from Gmail. It won’t make any changes to your Gmail account. This will be rolling out to everyone over the coming weeks.

 

However, users can always return to Gmail and continue to use it in the way they always have.