Digitisation will be the driving force in transforming businesses and the telecom companies will play significant role in fast tracking India towards digitization. India's mobile telecom industry is one of the most robust industries in the country and has done worked wonders in just over two decades of its existence.
The key trends that are expected areas where the mobile telecom industry has made its impact as a key enabler in economic and social development are M-commerce, M-education and M-health.
For an inclusive growth, it is important to create content locally since a significant part of the population resides in rural India. And to connect rural India, we need a 360 degree approach that involves improving hardware, broadband penetration, creating locally relevant content and improving digital learning skills. Creating local content is the only way to enhance the digital skill of the rural population. The key to a successful Digital India is an effective Digital Rural India.
Technology has enabled consumers to avail a host of convenient service from a platform of their choice and also in their preferred time. It has not only helped telecom companies to provide efficient service but also cut down cost. The role of Customer Services is not restricted to solve customer problems, but also drive and strengthen the brand proposition.
For Aircel, the key achievements have been to deliver a seamless data network coupled with value-for-money data products. Riding on the back of some innovative value-for-money and industry first data products, Aircel has witnessed a significant rise in its data revenues. Our unmatched offerings helped Aircel record 60 % data revenue growth and 65% consumption growth in 2015. In addition, we witnessed 104% growth in 3G revenues and 167% growth in 3G users last year.
Our products are designed at not only fuelling the internet consumption but also bring more and more first time users to the 3G platform. First we created innovative products like Pocket Internet to give our customers the taste of mobile internet and then graduated them to high-speed mobile internet with a series of industry-first innovations like 3G at Rs.9, 1Gb for All, paper data recharges on e-commerce website. These initiatives not only sparked internet adoption among the youngsters but also worked wonders to drive revenue.
Since its inception, Aircel has remained consistent on ‘innovation’ and ‘affordability’. Today, Aircel is the fourth largest GSM operator in the country. We are a challenger band and have been credited with pioneering some value-for-money and industry-first products. We have always believed in ‘doing a little extra’ for the customers and our data plans are tailored accordingly. Our message to the new age data-thirsty customer is plain and simple - ‘Be online with Aircel’.
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