Moser Baer India has launched a new range of LCD TV - "ICE" that is designed and assembled at the Moser Baer plant in India. The sleek design of "ICE" along with its special support stand provides a distinct appeal and enables easy portability. It weighs between 4.5 kg - 5.9 kg and is available in three sizes of 20" and 22" in HD Ready formats and the 24" in Full HD format.
Bhaskar Sharma, CEO, CE & IT, said, "Our recent survey showed us that more than 60% of potential consumers preferred products that are both technologically and aesthetically evolved. Through "ICE", we have tried to fulfil this aspiration of the consumers. "ICE" is about style statement that is in tune with the current lifestyle of today's consumers.
"ICE" range is priced between Rs.14,900/- and Rs.18,900/- and is available across Moser Baer's wide distribution network.
