Myriad Group AG is partnering with Vodafone Essar Ltd. to deliver social networking and messaging services over SMS and USSD to its subscribers across India. As part of the agreement, Vodafone Essar is to leverage Myriad's flagship mobile social networking platform, Xumii. With Xumii,
Vodafone Essar is said to be able to seamlessly deploy social networking services on a massive scale, making mobile social networking accessible over USSD and SMS.
Myriad Updates is believed to leverage its mobile social networking platform and Self-Care systems to power services for Tier 1 operators around the world.
Furthermore, Vodafone Essar claims to roll Myriad's complete portfolio of mobile messaging services, including SMS, instant messaging and mobile email.
