Nazara Technologies has launched “Gulaab Gang – The Game” mobile game based on the popular movie Gulaab Gang. The game was officially launched by the leading Bollywood actress Madhuri Dixit who plays the lead role in the movie Gulaab Gang, and is available for download on the Google Play store. Users of phones based on platforms other than Android can download the game for free on the Google Playstore. The game marks Nazara Technologies’ commitment to use gaming as a medium to drive awareness around socially relevant issues.
Speaking on the launch of this game, Nitish Mittersain, CEO, Nazara Technologies, said, "Mobile gaming is a trend that has taken the country by storm. With a large mobile user base, gaming is becoming a dominant medium not just for entertainment but also for information sharing. Being the pioneer in the mobile gaming business, we felt the need to innovate with socially pertinent concepts and found that inspiration in the Gulaab Gang movie. With the launch of the Gulaab Gang game, we are not just continuing our rich legacy of offering state-of- the-art and engaging entertainment to our customers but also aim to bring in a social change by highlighting the numerous issues experienced by women in the Indian society.”
As per a report by Avendus, there are more than 160 million internet users in India, of which 86 million access the internet using mobile devices. With the increasing mobile penetration and the advent of smartphones, mobile gaming has been growing at a spectacular rate. According to a report by KPMG, the mobile gaming market in India is poised to be around Rs.17 billion in 2016. Clearly, mobile games can be used effectively to reach out to large audiences not only by advertisers but also for sharing messages using creative techniques.
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