NetCORE Solutions received two awards at the India Digital Summit at New Delhi hosted by Internet and Mobile Association of India (IAMAI). NetCORE received these awards for the categories of Best Mobile Voice Advertising or Marketing Campaign for Hindustan Unilever Active Wheel and Best Digital Integrated Campaign for India Against Corruption.
Recent results from 3rd party research have shown that close to 84% people touched by the campaign, even months after the campaign, associated the Wheel brand with the campaign, and there was a 95% increase in spontaneous awareness of Wheel after the campaign.
Girish Nair, CEO of netCORE said, “We undertook disproportionate efforts to understand the brands’ needs and make these campaigns successful. We went deep into understanding the brand’s evolution & devised a logical consumer flow to get the best results, constantly driving towards achieving and optimizing brand objectives. It gives us immense joy to see our efforts being appreciated and recognized by industry and more importantly by our clients”
The ‘India Against Corruption’ campaign was launched with a missed call number to garner responses which was advertised on website & social media. The campaign reached out to 80 million people through SMS campaign and received 25 million missed calls within 180 days. It grew virally with each person forwarding 3 SMSes on an average to their friends, acquaintances and relatives.
Kalpit Jain, COO of netCORE, adds, “It’s always good to get appreciated for your hard work and it’s certainly a bonus to be recognized by our industry peers. A warm thank you to the entire jury as well. netCORE Solutions is overwhelmed with this reception and we will continue to provide innovative solutions through our Mobile & Email based marketing and communication platform.”
