netCORE wins accolade for its Mobile Marketing Campaign

At the DMAi Echo and Campaign India Digital Crest Awards, the mobile marketing campaign of netCORE for Hindustan Unilever (HUL) Active Wheel was been bagged recognition. The campaign has won two Golds: Gold Award in the Mobile Media category at the DMAi’s Echo Awards 2013 and another Gold in the SMS / IVR category at the Campaign India Digital Crest Awards 2013.

The campaign which won the two awards was based on the increasing customer engagement and was aimed to reach consumers in media dark villages with a population of about ten thousand in a cost-effective manner.

Girish Nair, CEO, netCORE, said, “We feel really honoured to be getting continued recognition amongst industry forums at repeated occasions – DMAi and Campaign India being part of the recent ones. It gives us immense joy to see our campaign for HUL receive such recognition. We see this as a harbinger of increased adoption of mobile marketing as a medium, especially for campaigns focussed on consumer engagement.”

The campaign was one of HUL’s most successful mobile marketing campaigns in the entire Asia-Pacific region.