Nielsen India has revealed the findings of the first round of Consumer Rankings for India based on popularity and consumer experience for six lifestyle categories, including Smartphone Apps, E-Tailing sites, Mobile Handsets, Mobile Operators, Books and International Travel preferences of urban Indian consumers.
According to the findings, Mobile messenger “WhatsApp” emerged as the most engaging mobile app, while the site “Flipkart” is the top e-tailing website for urban Indian consumers. In the telecom sector, Nokia is the preferred brand of mobile handsets, while Vodafone ranks as the top mobile operator. Singapore ranks as the most visited destination for both business and leisure travellers in the last twelve months.
Piyush Mathur, President , Nielsen India Region, commented, “While we have always provided uncommon consumer insights for our clients, with this initiative we are taking insights from cities across the country, and giving back to consumers. These rankings reflect the pulse of urban Indian consumers, and will provide a different lens to view the lifestyle choices that urban consumers are making every day. In sync with our view on innovation and complementing today’s on-the-go lifestyle, the App created for these rankings is the right accompaniment to the information on the website and allows access to consumers literally at the touch of a screen.”
These rankings will enable the Indian consumers to make choices and lifestyle decisions. These rankings will provide the average urban Indian with a neutral, fact-based consumer view on everyday categories that are relevant to them.
