Nokia India has tied up with Tata DOCOMO to offer Nokia Ovi Life Tools to a larger base of consumers in rural and semi-urban India. Nokia Ovi Life Tools are groundbreaking services specifically created for the emerging markets to plug information gaps in the areas of agriculture, education and entertainment.
As per the Memorandum of Understanding (MoU), Nokia and Tata DOCOMO will collaborate to offer Nokia Ovi Life Tools services to all Tata DOCOMO subscribers and deliver news alerts in the fields of agriculture and education on schemes and other relevant information.
Speaking on the announcement, V. Ramnath, Director, Operator Accounts, Nokia India, said, “Nokia Ovi Life Tools is a service that has the potential of transforming the lives of the rural and semi-urban population of India. For this service to scale and benefit larger section of users, it is important to have partners like Tata DOCOMO who share Nokia’s vision of empowering people with the right tools.”
Gurinder Singh Sandhu, Head – Marketing, Tata DOCOMO, said, “This is a great platform for us to make a difference to the lives of our customers in smaller towns and rural markets in a relevant and meaningful way. Both agriculture and educational services on Mobile are life assisting services which will act as powerful enablers in helping people earn their living. We are proud to associate with Nokia and we are confident that Tata DOCOMO subscribers will find these services useful.”
With the Nokia Life Tools Agriculture service available across 18 states and in 11 regional languages, it offers consumers a choice of two plans. The basic plan at Rs.30/month provides daily weather updates and relevant agriculture-related news, advice and tips.
The Nokia Life Tools Education service is available across India and consumers can subscribe to their preferred educational service such as Learn English, General Knowledge or Exam Tips for Rs 30/month.
Nokia Life Tools supports 11 Indian languages of Hindi, Malayalam, Kannada, Tamil, Telugu, Punjabi, Marathi, Bengali, Gujarati, Oriya and English.
