Nokia Lumia 1520 inspires Rina Dhaka at the Wills Lifestyle IFW 2014

Nokia has tied up with leading fashion designer Rina Dhaka to create her exclusive Fashion Week collection. Inspired by the latest and biggest of the Nokia Lumia series- the Nokia Lumia 1520, the collection will be showcased at the fashion week on 26th March. This partnership was facilitated by Mahesh Bhupati’s company Globosportworld.

Talking about her experience with Nokia Lumia, Rina Dhaka said, “I am delighted to be associated with Nokia, a leading lifestyle-technology brand. The brand and essence story of Nokia Lumia 1520 being ‘colors and design’ was an inspiration for me and has brought a symmetrical fit into my collection, which is all about colors and style and the collection also captures many moods and moments. The character of the collection, reminisces a story through this beautiful journey of colors and expressions, just like the Nokia Lumia 1520.”

 Speaking on the association, Viral Oza, Director-Marketing, Nokia India said, “As style permeates into the ethos of Smartphones today, Nokia Lumia leads ‘design innovation’ within the industry. We are excited to partner with the Wills Lifestyle India Fashion Week and fashion icon Rina Dhaka for her Nokia Lumia 1520 inspired collection. At Nokia, we always thrive to appeal to the young and socially active consumers with our iconic products which blend style with substance, making us lead the 'technology and style' change today”.

With its 6 inch large screen, full HD assertive display and great readability in sunlight, the Nokia Lumia 1520 acted as the designer’s new canvas to tell her story. The theme of Rina’s collection will primarily focus on Black & White creating a canvas for colors to pop out. The look is an inspiration of modern classic, contemporary silhouettes amalgamated with traditional techniques for surface development that matches the design and feel of the Lumia devices. The Nokia Lumia 1520 is a beautifully and sleek device that comes with unparalleled  HD 1080p Video Recording, Multi Directional Audio Capture with 4 Speakers and 20MP PureView  Camera capabilities. With the Nokia Lumia 1520 one can capture and re-live most memorable moments, as they happen.