Olympus has launched the Olympus PEN (EPL-1). Designed to be portable and easy-to-use, the device sports technology normally found in the most complex, high-definition professional cameras. It is a sleek and compact camera which comes with sophisticated features like new 'Live View Monitor' and advance "Art Filters". The simple design and easy interface enables consumers to easily create amazing images. With a dramatic reduction in size, the camera looks like a pen and provides creative satisfaction with high-quality SLR-style photography.
The new Pen series is equipped with features like interchangeable lenses, the new Live Guide and one-touch HD video. Users can now easily record HD movies with the help of an easy-to-reach red "direct button" that is placed on the back of the camera body. The device has a built-in pop-up flash that makes it easy to illuminate low-light subjects, reduce red eye, and fill in dark areas with in-camera Art filters, including a new filter called Gentle Sepia.
Speaking at the launch event, Shinso Ikeda, Senior Manager (Asia Distribution Area) Olympus Imaging Corporation, said, "The product has created a stir worldwide and we know that the Indian photo enthusiast will equally appreciate it. We believe in innovation which can add value to our customer’s experience. Thus, every product we launch is perfection in itself and proves our tagline - 'Your Vision Our Future'."
Naoto Orihara, Manager (SLR Product Planning Department), Olympus Imaging Corporation, said, "The PEN category has been introduced for customers who aspire to get superior quality camera but don't go for SLR for various reasons like weight and cost. PEN EPL-1 will cater to them and help them deliver outstanding high-quality images. It is easy to use and functions like built-in image stabilization and dust reduction system is best for the Indian conditions."
