OnMobile Global Ltd. has appointed Atul Churamani as Head, Content for the company. In his new role, Atul will lead licensing of content from music labels and other owners of intellectual property for distribution across mobile platforms in India and around the globe, leveraging the huge mobile reach of OnMobile for content owners.
Atul said, "I joined OnMobile because this is where I believe the music industry is heading. It is moving rapidly into the digital space where there is a lot of opportunity for music labels. The digital world can unlock a lot of value via digital sales for music catalogues while simultaneously offering new artistes a platform to monetize their music. OnMobile, with its firmly entrenched global presence in the MVAS industry across 52 countries with over 1 billion mobile user reach 100 million active monthly unique users and a clear market leadership position, is the perfect place to help grow the VAS business."
