Oracle has been named a leader in two new Forrester Research reports focussing on CRM. "The Forrester Wave; CRM Suite for Large Organizations, Q2 2010" and "The Forrester Wave; CRM Suite for Midsized Organizations, Q2 2010," published in June 2010 and written by Forrester Vice-President and Principal Analyst William Band, positioned Oracle CRM On Demand as a Leader.
In the reports, Forrester noted that Oracle CRM On Demand "has achieved success in the market by offering the same benefits as other CRM SaaS solutions: quick time-to-value, strong usability, and low upfront costs. This value proposition attracts midsized organizations, and it is finding increasing acceptance in units of large companies."
"Oracle CRM enables organizations of all sizes to transform their customer experience by promoting customer acquisition, increasing loyalty and lowering the cost of marketing, selling and servicing," said Anthony Lye, SVP of Oracle CRM. "We are pleased that Forrester recognized Oracle for its diverse range of solutions, targeted industry expertise, and flexible deployment options."
Forrester has also named Oracle's Siebel CRM a leader for large organizations. In addition, Forrester has recognized Oracle E-Business Suite CRM and Oracle's PeopleSoft Enterprise CRM.
