"Our mission is to provide the complete customized, end to end IT solution to our customers"

By VARINDIA - 2021-10-29

"Our mission is to provide the complete customized, end to end IT solution to our customers"

Neeraj Gupta,  Director, Park Network 

 

Please give us a little brief about yourself and your company.  


Incorporated in 1995, Park Network is a 26-year-old company that provides complete IT Solutions and services. We had a humble beginning from our first office at Noida as distributor for HCL products and spread our wings in the field of IT by opening offices in Delhi, Gurgaon, Greater Noida -- and still expanding. All big brands like Lenovo, IBM, HP-Compaq, Acer, Sony, Microsoft, HCL, AOC, CISCO, Canon, TVS, Sennheiser are under our umbrella. We are Regional Distributors for Sony, AOC, Canon, TVS, Toshiba, Sennheiser and e-scan. Our current turnover is around Rs 125 Crores and our target for next financial year is over Rs 150 Crores.


We started our association with Lenovo in retail and expanded to 5 stores in 2011. We now operate with 10 retail stores (Lenovo /HP/Acer/Asus) and are planning to increase to 15 stores in near future. 


Briefly explain your business model. What are the growth opportunities you see for yourself in the near future?
Our business model consists of mainly 4 verticals: 
•    Retail - Lenovo/Hp/Acer/Asus 
•    Distribution - Samsung monitors/fingers/Jabra and Acer Desktops/Notebooks/BPE
•    SMB Segment - we have around 150 customers in this segment
•    Mobile Distribution -VIVO Mobiles
Our mission is to provide the complete customized, end to end IT solution to our customers and committed to provide best of products, services and consultancy to improve the efficiencies of their home and business. We believe in providing the best products and technology solutions to our esteemed customers, maintaining good business relations for the longer time.


How has your business grown and what has been Lenovo’s contribution to your business growth?
Our retail market has grown in the last 2 years. The average selling price of the products has increased from Rs 32,000 to Rs 50,000. Lenovo contributes to about 50% of our retail business currently.


What is the most preferred brand/product by your customers? Have you seen any customer trends in the last few months?
We have noticed that Lenovo has recently been the most preferred brand by our customers. They have been steadily increasing its consumer share by introducing a new range of products in gaming and lifestyle.


How have you tackled challenges post the COVID-19 pandemic? What have you done differently during this time? Any best practices that you have followed as change during the pandemic?
The best practices that we have adopted after the onset of the COVID pandemic include- an increased focus on existing customers, door-to-door delivery service and various Digital Marketing techniques.


What are the trends to look out for in the technology segment?
The new trends in the technology segment includes products with more of a lifestyle appeal.  The brands that are able to create an entire ecosystem around the needs of customers, will acquire more table share of the consumer. 


What are the consumer changes driven by technology?
The Internet has helped increase visibility and provided sufficient knowledge to customers which in turn has increased their spending. The pricing is still a challenge however the brands are taking measures to ensure that the online and offline prices are the same for their customers.


Emerging product lines & accessory biz focus along with Lenovo how?
IOT devices penetration has been increasing. For example - smart wearing devices. Lenovo worldwide has a lot of products to offer but a comprehensive strategy needs to be in place to reach the right customers.


How are they focusing on upsell & maximizing reach to service more consumers?
We ensure that all premium ranges of brands are visible to customers in our stores for their experience. We also ensure the availability of stocks for the same. Our team's sound technical knowledge helps answer any queries that the customers may have on the products and brands. By ensuring uninterrupted and timely flows of information, Park Network helps in quicker decision making and sharpens your competitive edge by compressing time to market as well as increase financial efficiencies that result from better supply chain management and lower inventories.


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