InMobi released the first edition of the InMobi App Insight Report that provides comprehensive trends for app developers based on the analysis of thousands of app promotion campaigns that ran on the InMobi global ad network in the second quarter of 2013.
The first edition of this report shares deep insights of the larger ecosystem around the world of app installs based on data analyzed from thousands of campaigns we ran in Q2 2013. We investigated the core areas that developers deeply care about: scaling their business, driving user engagement, and optimizing user lifetime value (LTV), said Shrikant Latkar, Vice President of Global Marketing, InMobi.
Key insights from the report include five countries accounted for over 60% of all app installs: US, India, China, Japan and Indonesia. The cost to drive an app download is lower in many parts of the world compared to the U.S.A., with India being the least expensive market (60% cheaper than in the U.S.A) and U.K. being the most expensive (74% costlier than the U.S.A.).
On iOS, the conversions for social apps were seen on health and fitness sites (3.25 times that on gaming sites) while entertainment apps saw maximum conversions on communication sites (four times that on gaming sites).
The report also delivers unique trends and tips to help developers tackle tablets, as well as making inroads into tough markets like China.
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Over 50 Million App Installs Delivered by InMobi this year : Report
