OYO crosses the 50 million app downloads, improves its strength globally

By VARINDIA - 2020-09-24

OYO crosses the 50 million app downloads, improves its strength globally

OYO, has recently crossed the 50 million app downloads mark today; with India leading with the most downloads followed by Indonesia, Malaysia, the USA, and Brazil. OYO came into existence in 2013 and has now become a truly Indian brand that put itself on the global map.

 

OYO rolled out several initiatives to ensure the health and safety of its guests with the introduction of Sanitised Stays, thereby implementing minimal touch policies, enabling digital payments, contactless check-ins, and check-outs. OYO also joined forces with Unilever, the global consumer goods company, to further enhance its sanitisation efforts across OYO’s properties. Unilever’s R&D team is also working with OYO to co-create Standard Operating Procedures for cleaning to maximise the positive effects of its products. OYO properties where these operating procedures are used will display a tag on booking pages to show Unilever products have been used in cleaning services. This global partnership began in India and is scheduled to go live across Indonesia, Vietnam, the US, LATAM, and Europe.

 

Recently, understanding that during such times, when the world is adapting to newer ways of living alongside the virus, through digital and tech-based solutions, OYO launched Yo! Help, a 24*7 real-time chat assistant for guests with a valid booking across its hotels and homes globally. Through this technology, the hospitality chain is set to enable seamless experiences throughout the consumer journey, right from the post-booking to post-checkout or cancellation phases.

 

Here is some more interesting trivia on OYO’s app downloads milestone:

 

In 2020, on average, the company witnessed 32 app installs per minute

Across India, the top five cities with the most downloads include New Delhi, Pune, Kolkata, Lucknow and Hyderabad

The app data reveals that Delhi ranked as the city with the most active consumer base in India

This year, January saw the most downloads globally, indicating traveller’s aspirations for the holiday season, prior to the pandemic

The OYO app is available in 9 languages across the world, including English, Hindi, Portuguese, Spanish, Bahasa, Arabic, Japanese, and Vietnamese.

 

“We, at OYO, truly believe that the pandemic has transformed us for the better, as it forced us to think ahead of time, re-tool and introduce several initiatives to cope with the new normal. We have directed our efforts in continuously innovating ways to ensure the best customer experiences, be it rolling out Yo! Help, our realtime assistant, or partnering with Unilever to enhance our Sanitised Stays initiative,” said Rohit Kapoor, CEO, India & South Asia, OYO.

 

“There couldn’t have been a better time for us to have hit the 50 million app downloads mark this year. We’re thrilled and humbled at the same time. Since Unlock 3.0, OYO has managed to reach 30% of the pre-Covid occupancy levels with bookings led by millennials and small and mid-sized businesses across 20+ states and UTs. This is a positive sign showcasing consumer intent to travel again. It is also a testament to OYO’s resilience, ability to adapt, and most importantly, our strengthening consumer confidence.

 

We stand ready to welcome everyone who is looking for quality accommodation at affordable prices, making it accessible to one and all. In the past six years and especially this year, we’ve worked across the length and breadth of the product to ensure that we become a truly customer-obsessed organisation that cares about delivering the best experiences to our guests every step of the way,” he said.


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