Partner ecosystem at the heart of CP PLUS’s surveillance success story

ADITYA KHEMKA
MD, CP PLUS (ADITYA INFOTECH LTD.)

At CP PLUS, our partner program is not just important—it’s indispensable. Over 70% of our business is driven through a well-established, multi-layered channel ecosystem comprising national distributors, regional partners, resellers, and service providers. This extensive network forms the backbone of our growth strategy, enabling us to bridge the gap between advanced surveillance technologies and real-world applications across diverse markets—including Tier II and III cities, as well as complex enterprise and government projects.

We consider our partners as co-creators of value, not merely vendors. Initiatives like the Galaxy Stores and CP PLUS World Experience Stores are designed to bring our innovations—such as STQC- Certified, AI-enabled, Made-in-India cameras—closer to consumers, while also boosting partner visibility, footfall, and revenue. Our co-branded marketing support, digital assets, and in-store branding ensure strong market presence with optimized investment, allowing partners to engage more effectively at the local level.

Training and capability-building are vital to our partner-first approach. Through the CP PLUS Mission Tech Training Program and a suite of digital learning tools, we empower our partners to become trusted solution providers—equipped to handle installations, post-sales support, and consulting across sectors like BFSI, healthcare, logistics, education, and smart cities. Ultimately, our channel-driven model enables scalable, inclusive growth by optimizing marketing, sales, and service costs while expanding reach. Our partners remain our ambassadors, growth enablers, and strategic drivers of CP PLUS’s leadership in India’s surveillance landscape.