PARTNER PROGRAMME IS AN IMPORTANT LINK BETWEEN VENDORS AND CUSTOMERS

VENKATARAMAN   DHANAPATHY

E.D.– Sales & Strategy, Crayon Software Experts India

 

NEED OF A PARTNER PROGRAMME

Partner programs are effective business strategies that help the business to grow its sales footprint and diversify the users network. Partner programmes bring in the revenue, and can be an important link between vendors and customers. Similar to a company’s advisors or collaborators, partners can be crucial to the overall success of a business. Their impact on sales, market share, innovation, and even brand recognition can be enormous.

IMPORTANCE OF A PARTNER PROGRAMME

Yes, we do invest in our partner programmes on a regular basis. At Crayon, we are committed to making partner success synonymous with customer success. Our goal is to help partners intelligently connect with their customers and offer them a frictionless experience in their DX journey. Supported by our wide partner network, we are confident that Crayon now has the additional skills & experience to meet its partners’ demands and further create new business opportunities.

MAIN CONCERNS TO ADDRESS

While considering a partner programme, we have to take into account what we are offering to our partners, in terms of resources and benefits. It has to have technical training as well as sales enablement, incentives and discounts, marketing assets etc. At times, the programme may also include benefits such as sales and technical support, IP Co-Sell , Solution Show Case, POC credits, Access to a dedicated partner account manager and joint business planning sessions for the partners.