Displaying the latest products and technologies were hundreds of brands that found the Fair a good platform to interact personally with customers
The CEIF Photofair 2015 was held in New Delhi from 8th to 11th January, 2015. Organized by the All India Photography Trade and Industry Association, the four-day Fair which is held every alternate year in Delhi and Mumbai attracted thousands of professional photographers, photography enthusiasts, filmmakers, students and educators from around the world. This year too saw a similar enthusiasm with over 200 exhibitors participating in the Fair, displaying close-to thousand new products and technologies. Many of the participating vendors used this platform to exhibit their products that were newly launched in the last quarter of 2014. Some of the known names in the Digital & Imaging area such as Xerox, Canon, Epson, HP, Ricoh, Fujifilm, Nikon, Sony and Tamron participated in the show. There were also stalls displaying allied accessories from camera lenses to photo albums and printing on mugs.
Attracting attention from visitors at the show was the MUSEO CAMERA, the Vintage Camera Museum in which over 800 vintage analogue cameras from around the world were on display, thus reliving the history of photography. Besides, there were many workshops held on each of these days, giving hands-on training to the participants.
Going with its tradition, the next Photofair is scheduled to take place in Mumbai next year.
samrita@varindia.com
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Balaji Rajagopalan
Executive Director, Technology, Channels & International Distributor Operations,
Xerox India
“I see a real upbeat in terms of footfall, the interests and the kind of professional interactions happening. From a focus perspective, Xerox has launched for the first time a 10-bit digital printing product called Versant 2100 in the last quarter of 2014 which has given us a mileage in terms of how we can bring a new dimension to digital printing. So we are exhibiting this product along with another newly-launched printer Color C60, which is also one-of-its-kind product in the entry production colour printing. We have already received a great response for the Versant 2100 and done over 10 installations in the first three months of its launch and we are equally positive about replicating the same success for the Xerox Color C60. We also have our customers who have bought this product from us displaying their albums here and giving testimony to the visitors of the quality of printing that our products offer. At the same time, we are a company with an indirect business model which means that we do business through our partners. We have around 100 partners across India and we also invite them to be a part of this show and interact with the customers.â€
Andrew Koh
Senior Director, Image Communications Products,
Canon India
“As a Leader in the Digital Imaging space, we always look forward to how we can grow the market and promote photography which will, in turn, increase the demand for our video and digital products. Canon is the only camera manufacturer that produces the 3 critical components – the sensor, lens and the image processor. We combine all the 3 together to bring out the best possible quality camera. In the 2015 Photofair, the main products that we are exhibiting are the newly-launched professional video cameras. We have a whole range of these camera products that we are showcasing here. Besides, we are also displaying our DreamLabo series of large-format printers at our Canon booth. We are also trying to give to our customers a touch-&-feel experience of our products, especially our professional cameras. It is a good opportunity for us to reach out to our customers and create awareness about our range of products, with special focus on the XF & XA series of professional HD video cameras and the PRO DV range of cameras. In a nutshell, we are also largely emphasizing on the wide range of products available for use in wedding and events, TV shows, ENG (electronic news gathering), educational and documentary films this time.â€
Balaji Rajagopalan
Executive Director, Technology, Channels & International Distributor Operations,
Xerox India
“I see a real upbeat in terms of footfall, the interests and the kind of professional interactions happening. From a focus perspective, Xerox has launched for the first time a 10-bit digital printing product called Versant 2100 in the last quarter of 2014 which has given us a mileage in terms of how we can bring a new dimension to digital printing. So we are exhibiting this product along with another newly-launched printer Color C60, which is also one-of-its-kind product in the entry production colour printing. We have already received a great response for the Versant 2100 and done over 10 installations in the first three months of its launch and we are equally positive about replicating the same success for the Xerox Color C60. We also have our customers who have bought this product from us displaying their albums here and giving testimony to the visitors of the quality of printing that our products offer. At the same time, we are a company with an indirect business model which means that we do business through our partners. We have around 100 partners across India and we also invite them to be a part of this show and interact with the customers.â€
