Taking a step ahead to change the advertising scenario in India as well as to bring the print media into existence, Prisma Global has introduced a technology snap2life. This technology will connect the print media with digital media at the click of a button.
Shreeram Iyer, Chairman & Group CEO, Prisma Global, said, "This will transform the capability of connecting the printed communication to the desired digital media for delivering measurable engagement with consumers. Every page and every picture in a magazine or newspaper can be a link to the website, digital content and Augmented Reality. This will be one of the leading communication tools for advertising industry amid growing popularity of mobile internet in urban India and has a very deep penetration among young tech aware audience."
Prisma reports that this snap2life tool is one of the leading communication tools for various industries like advertising, marketing, branding, manufacturing, construction, to name a few, amid growing popularity of mobile Internet in urban India.
The Company, with its "Image Recognition and Augmented Reality" technology, is aiming to highlight a new wave in the advertising vertical as well as marketing space with a vision to transform the way companies reach out to their target audiences.
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