PTron extends its operations to international markets
India- and Hong Kong-based PTron have expanded its operations to international markets. PTron joins hands with global distributors/ channel partner network to expand its reach. As a part of this strategy, PTron has announced appointment of Cellpay as its exclusive distributor for USA. It is the second-largest market in the world for mid-market, semi-branded mobile accessories in the world, after China.
PTron already has distribution channels and partners in Israel, Indonesia, Italy and Canada.
Global mobile accessories market is expected to reach US$255 billion by 2023. The single- largest segment globally is the mid-market segment which is estimated at US$102 billion. PTron has established its own design, testing, procurement and sales operations in China and a sales office in Hong Kong to avail products to its international customers.
Commenting on the launch of international operations, Ameen Khwaja, Founder & CEO of PTron, said, "We have an in-depth knowledge and understanding of our consumers and mobile accessories market. PTron stands for quality products and unbeatable prices. It is an honour to partner with all the six distributors. We are confident that their rich background in the industry and an exceptional distribution reach will help us strengthen our goal of increased market penetration in the FY 2018-19. Cellpay is an established player in the mobile industry and has a strong reach to the retail market. We look forward to working with them to make PTron successful in the US market.”
Peter Jasani of Cellpay, distributor for the USA, said, “We are pleased to partner with Palred and bring PTron brand to a larger US consumer base. There is a tremendous opportunity for these world-class mobile accessories due to their competitive prices and quality. We are aware that they are one of the largest brands in India and this partnership is a validation of our faith in PTron. We strongly believe that this is a long-term partnership with commitment from both parties and will lead to a win-win scenario for both of us.”
Talking on this announcement, international PTron sales manager Alice Shen said, “We are pleased to have found a strong partner in the US, as it is one of the most strategic markets for PTron products. Success in the US market will establish our credibility to penetrate other markets more easily.”
PTron has already delivered over 5 million items to valued customers over multiple online platforms in India. After a successful consumer base online, PTron recently entered the offline market in India and expanded its distribution channel of PTron products over 12 states in India, in a short span of six months. PTron brand is known for its wide range of quality products and very competitive pricing.
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