By the end of this fiscal year, PVR Cinemas will have all its existing screens equipped with 2K Digital Systems. It will thereby be the first cinema exhibition circuit to achieve this feat in India. Always known to provide the best cinema experience to its patrons, PVR is living to its reputation.
Scrabble Entertainment Ltd. (SEL) has announced its partnership with PVR Cinemas to convert all its screens to digital platform. PVR Cinemas will convert its screens to digital with the help of SEL. While 89 screens have already been converted, the rest of the 73 screens will be converted within the next fortnight with an initial investment of Rs. 21 crores. Going forward with their expansion plans, all the future PVR properties will be 2K DCI Compliant. The size of the entire partnership for digital conversion until December 2012 would be approximately Rs 66 Crore
Ranjit Thakur, CEO, Scrabble Entertainment Ltd. said, "It is extremely encouraging to see the entire foot-print of a leading theatre chain go digital. Being one of the biggest & best theater chains in India, this partnership is a major step for India going completely digital by 2014. It is great to partner with PVR Cinemas as both of us strive at giving our patrons the best movie-viewing experience."
Pramod Arora Group President & CEO, PVR Cinemas said, "The value, flexibility & quality that 2K digital provides is far beyond the differential cost difference when compared to any other digital platform in the country. The stellar image on screen substantially improves the overall viewing experience of the consumer. At PVR we have taken a conscious decision to always go with the best available technology from time to time."
