The Channel Business Forum (CBF IV) – the much-talked about event of the year–– has maintained its momentum and continues with the same–great spirit. So far, CBF IV has covered 20 C-, D- and E-class cities across the states of Madhya Pradesh, Maharashtra, Andhra Pradesh, Uttar Pradesh, Haryana, Punjab, Uttarakhand, Chandigarh, Bihar, West Bengal and Tripura.
Each city witnessed an average participation of 40–45 partners, with some great product display, presentations and one-on-one interaction with the participating vendors and Rashi team. In fact, in certain cities like Behrampur, it was the first-ever road show by any National Distributor in India. “The warmth that we got from the partners from these locations touched our heart,” said the Team leader, Puneet Dhandharia of Rashi.
He further added, “Travelling a distance of 550 km in one day in Bihar is always challenging, but the response of the partners really put energy in our mind and body.” Besides the presentations and discussions, the partners were queuing up for live demo of the latest exciting products/technologies. Wireless products, Wireless KB/Mice and small form-factor notebooks are the star products of CBF IV so far.
Describing his experience at CBF IV, Raman Jay Sah, Director, Indian Pacific Technology, Bhagalpur, said, “The concept of an event like CBF is very new to us, as we do not get to see such events every often in our city. It is a great initiative by“Rashi and we look forward to more such events. In fact, it was a great learning experience for me, in terms of knowing about the upcoming technology with some great product on display and even how to deal with customers/dealers.”
Echoing the similar views was Sandeep Kumar, Proprietor, Delta Computer & Communication, Chandigarh, “This was one of the most educative events, with a variety of products on display and live demo, which I think was the best part of the show.”
With almost 25 towns more to go, CBF IV is sure to create a revolution in the C-, D- and E-class towns of India and”Rashi is committed to be a part and parcel of this revolution. The Channel Business Forum is a flagship event of Rashi. It has been organized in association with Altec Lansing, ASUS, Freecom, HP, Logitech, Netgear and SanDisk. The theme for this year’s event is “Re-fuelling IT”, wherein the focus will be on the 4Ps of IT distribution.
