Ashish P. Dhakan, MD & CEO, Prama Hikvision India Pvt. Ltd.
"The festival season in India is an opportune time to offer special schemes to the channel partners. We at Prama Hikvision are upbeat about the prospects of bouncing back by implementing special schemes for our channel partner. As the Indian security market is getting its groove back, we have meticulously planned attractive festival offers. It is heartening to see that we are getting overwhelming response to our festival season schemes. We hope that this unprecedented upswing in the market would continue to drive the growth further.
The market demand has surged exponentially as the businesses are bouncing back. With continuous improvements in sales graphs, the business sentiments are returning to normalcy across the channel. We are expecting a good growth.
Retail is a more profitable channel of buying compared to online from Original Equipment Manufacturer (OEM) perspective. Going by the quintessential nature of B2B security business, B2B retail has remained a traditional benchmark of profitability. It is a robust security business model with service and support unlike other businesses. The sustainability and growth prospects are supported by the repeat orders and demand for spares and key components, which is not the case with online business.
Being a distribution channel driven security industry leader with 11 years of successful track record and impeccable trust, we at Prama Hikvision would ensure that our partners take the growth story forward. Safely adopting the online business channels while retaining strong brick and mortar channel structure is the way forward. We expect our partners to drive growth by tapping their B2B security business potential while exploring the latest e-commerce trends.
The pandemic has impacted the demand in the market. The lockdown in all phases had the adverse impact on the market sentiment and the consumers. We hope and pray that markets will bounce back to normalcy with festive spirits.”
