Samsung Electronics has enhanced its Printer line-up with the launch of eight new, advanced printer models in the Laser Printer, Multi Function Printer and Network Printer categories, including the smallest Laser Printer-ML1666. The company is targeting a 30% market share and a 58% jump in volumes in the year 2010 based on its considerably enhanced product offering, strengthened distribution channel and a sharper focus on B2B business.
Announcing the launch of the 2010 range of Laser Printers, stated Ranjit Yadav, Director, Mobile & IT, Samsung Electronics," Printers, LCD Monitors and Note PCs are the growth drivers for our IT Business this year. Within the printing space, our enhanced lineup across both the entry level as well as the mid/hi end coupled with our enhanced distribution this year, especially at the Tier 2 and the Tier 3 channel levels, should see us emerge as a strong No.2 Player in the market."
In addition to the ML-1666, Samsung has launched three Mono Laser printers - ML 1911, ML 2525 and ML 2581N. These stylish and compact Laser Printers boast monthly duty cycles up to 12,000 pages, 8MB Memory and Print speeds of 18ppm/24 ppm pages.
The Laser Multi Function Printers (SCX 4601, SCX 4623 FH, SCX 4623 FN) strengthen its current portfolio and retain market leadership in the Multi Function Printer category. These feature rich Multi Function Printers boast of high speeds up to 22 ppm and are designed for optimum usability.
