In order to transform sport and develop innovative technology and apps to further engage fans, offer players the tools to analyze performance and optimize strategy, and better serve the media, SAP AG has announced a multi-year global relationship with the Women’s Tennis Association (WTA). In addition, SAP has become an official partner of the WTA Championships, to be held in Istanbul in 2013 and Singapore in 2014.
Steve Peck, Sr. VP, Global Strategic Initiatives, SAP AG said, SAP has a longstanding commitment to the sport of tennis, and the WTA provides an excellent platform for SAP to demonstrate this on a global scale. Our innovative technology is transforming sports and entertainment around the world and we look forward to working with the WTA to help players and coaches to perform at a higher level and engage fans like never before.
Through our cooperation with SAP, we aim to provide revolutionary analysis for our fans, players, coaches and media. We are thrilled to be teaming with a global, innovative leader like SAP as international companies continue investing in women’s professional tennis, said Stacey Allaster, CEO and Chairman, WTA.
With this alliance, SAP plans to provide information and cutting-edge analytics to players and coaches post match.
Through its sports collaborations, SAP aims to deliver analytics and insights to players, coaches and the media and helps fans experience their passion in new and exciting way
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