Consumers in India are leading the demand for mobile commerce services, with 97% of consumers asking for more mobile interactions with banks, telcos, retailers, utilities and other businesses. SAP AG has announced the study findings for India which indicate an impressive traction of mobile commerce in the country with 80% of the population making parallel usage of the mobile phones other than just calls and text messages.
The surging popularity of mobile commerce in the country also highlights the increase in the internet penetration with 63% of consumers accessing the internet on their mobile at least once a day. 65% of the users feel mobile is a convenient mode of transaction leading to a greater consumer adoption in this segment.
The dynamic nature of business as well as the freedom to operate from different parts of the world and at odd times has created a need for mobile commerce becoming mainstreamed. Our strategy and solutions – unwired by mobile apps and fuelled by in-memory and advanced analytics underscore our unique ability to enable companies from the boardroom to shop floors, to better anticipate, accelerate and differentiate their business, said Neeraj Athalye, Head – Sales , SAP Platform & Technology Business, SAP.
The study also found that India scores high in using mobile for banking transactions when compared to other countries in the world. As per the statistics, excluding voice messages, most of the mobile owners turn to their mobile phones for bill payments (78%), bank transactions (72%) and for setting up a new account (74%).
