SAP AG has announced a renewed focus on dedicated customer-centric events for its event strategy in 2013, including stronger customized and enhanced local event experiences for its customers and partners in Europe, Middle East and Africa.
The company has also made an announcement to expand existing SAP Customer Centric Forum Regional events and has scheduled additional SAP Forums in key markets, customizing programs and content to the highly diverse needs of local and regional customers and partners.
SAP’s regionally focused events strategy will be more relevant and easier to participate in for SAP customers, more geographically relevant for SAP partners and more supportive of individual SAP market units.
The SAPPHIRE NOW conference will not be held in Europe in 2013.
