Seagate to rebrand itself at CES 2015

Seagate Technology is using 2015 CES to unveil a dramatic and contemporary rebranding of the company that reflects how its rapidly expanding solutions portfolio is helping consumers, businesses and partners create, preserve and share their most precious content and data. The new brand underscores how Seagate’s extensive product solution portfolio extends the company’s deep expertise in data storage components into flash, systems and solutions for an even broader set of customers and partners. The focus of the new Seagate brand is the “Living Logo”, which will showcase data as a living, vibrant thing that powers human invention, culture and advances. Through a partnership with Getty Images, Seagate will be able to use the logo on its website to tell an infinite number of visual stories about topics such as technology pioneers and breakthroughs in human history. The Living Logo itself represents new patent-pending software technology and will be the focus of a national awareness campaign backed by Seagate’s largest marketing investment ever. ”The new Seagate brand is a powerful representation of the total commitment that Seagate is making to help businesses and consumers realize the full potential of ‘living’ data,” said Steve Luczo, Seagate’s chairman and chief executive officer. The Living Logo was developed in partnership with creative agency Goodby Silverstein & Partners. In addition to award-winning visual content from Getty Images, Seagate will enable consumers and businesses to view living data from social networks like Facebook, Twitter and other sources in the coming months. Seagate’s new brand and “Living Logo” rollout will begin January 4, 2015 online and continue throughout the year.