Securonix devises policies that help partners drive their long-term growth

Ajay Biyani 
 VP - APJ, India and MEA - Securonix 

As Securonix takes a partners-first approach, it is imperative for it to measure the success of a partner program to optimise its effectiveness. Some of the key metrics are revenue and sales growth, customer acquisition and retention rates, and expansion in new markets. 

We at Securonix believe that having an efficient and effective partner program is extremely essential to drive business growth. Partner programs play a pivotal role in expanding a company's reach, increasing revenue, and fostering long-term growth. We consider Partners our team members who open new doors, increase sales, and work toward common goals, making businesses more successful in today's interconnected world. 

A partner program is crucial for business success for the following reasons - Market Expansion, Revenue Growth, Cost Efficiency, Risk Mitigation, Innovation, Expertise, Customer Trust and Competitive Edge.  

It is very important to maintain a clear and transparent communication channel with your partners in order to foster a collaborative work environment and drive business growth. A blend of clearly outlined expectations, transparent communication, and consistent interaction cultivates transparency and lucidity with partners, ultimately resulting in more fruitful collaborations and outcomes. 

At Securonix, we distinguish ourselves with robust incentives and rewards like financial incentives, sales and marketing support, training and certification, technical assistance, and other programs. We offer margin protection, deal reciprocation, and services enablement to provide a strong foundation for the partner’s growing security portfolio. We remove all hurdles with no program fees, free training, flexible billing options, and a competitive, simple pricing model. These policies help us in driving our partners’ long-term growth. 

In 2022, we introduced fresh incentive programs, including the Securonix Millionaire's Club, to recognize the efforts of partner sales representatives and SEs who contributed to closing substantial new business deals. This forward-looking initiative transformed how we incentivize our partners.  

Additionally, reviewing return on investment provides a clear picture of the program's performance, as it relates the costs of the program to the revenue generated. We constantly ensure that partners comply with brand and quality standards as it is important for safeguarding reputation. In the end, we believe that success can be gauged by the extent to which the program not only increases revenue but also enhances the brand's reach, market share, and customer experience. Regular evaluation and adjustments based on these metrics are crucial for sustaining successful partnerships.