Sheena Kapoor appointed as Head of Marketing, Corporate Communications & CSR of ICICI Lombard
India’s leading private general insurance company ICICI Lombard, has appointed Sheena Kapoor as its new Head – Marketing, Corporate Communications & CSR. In this role, Sheena will focus on developing and strengthening corporate advertising and branding, customer-oriented awareness strategies, across all company product lines and geographies.
She will spearhead the company’s innovative efforts with an enterprise-wide focus, helping in scaling the company’s overall brand positioning among other players. Prior to joining ICICI Lombard, Sheena was the Head Corporate Marketing, leading strategy and corporate branding across the group in Edelweiss Financial Services and later Heading Marketing and PR for Edelweiss Wealth Management.
Commenting on her appointment, Sheena Kapoor said, “With a wider remit than ever before, the industry needs to cultivate a deeper connection with new-age customers today. I am thrilled to accept this new role and look forward to being a part of a brand whose ethos serves to make insurance convenient, transparent, and easily accessible for its customers.”
She has also worked with Times of India Group spanning 11 years as Head of Innovations and earlier as Head of Marketing for their real estate and financial services divisions.
Jerry Jose, Head Human Resources, ICICI Lombard General Insurance said, “We are delighted to welcome Sheena into the ICICI Lombard family. Her experience will be instrumental in combining customer insights, analytics and innovation to develop sharp branding and communication thereby making her the perfect fit to take the brand awareness to the next level.”
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.