SMG Convonix has announced to launch a "Reality Motion Control Interactive Banner" that will be available for Yahoo! and YouTube users. This innovation in the digital space will provide users an opportunity to experience and interact with Samsung Galaxy S4’s “Smart Pause” and “Air Gesture” features.
Users will get an opportunity to experience these features of S4, digitally, without having to either click on their screen or physically going to any retail store. This innovation in interactive banners implemented in India uses the web-cam for real-time simulation of technology features.
Rahul Saigal, CMO, Samsung India stated, “At Samsung, we are committed to innovation. Even as our products like the Samsung Galaxy S4 exemplify this commitment , we are relying on digital innovation in the form of this Augmented Reality Motion Control Interactive Banner to bring alive the Galaxy S4 innovations for our consumers in the comfort of their workplace or home .”
Vishal Sampat, CEO, SMG Convonix, “The Samsung Galaxy S4 represents a paradigm shift in the way smartphones integrate with our lives and is truly a Life Companion. The challenge was to bring alive the features of this revolutionary smartphone to the consumer in a clutter-free environment and deliver the experience in a simple yet effective manner. Our constant focus on keeping alive the Human Experience aspect in our work and leveraging technology to deliver meaningful campaigns enabled us to do just that.”
He added that this drive will create awareness about Samsung Galaxy S4 and will increase the aspiration for the product and brand among the users.
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