SnapDeal.com looks forward to selling one coupon every minute on their website. The e-commerce portal, which features one retail service every day, across various cities, with an attractive offer, has also enabled an estimated saving of over Rs.2 crore for its customers. There is an average saving of around 65% - 70% at popular restaurants, spas, salons, movie theatres, among others, availed through the website.
In an effort to drastically improve the customer experience of its 4 lakh subscriber base, SnapDeal has recently launched a revamped website which is built on the latest technologies like Servlet 3.0, has enhanced security and is highly scalable. The website load time is less than 2 sec. While being extremely advanced technologically, the website continued to be a user-friendly interface, which breaks the clutter among the otherwise similar looking group buying websites.
For the local retail services, it acts as a powerful performance-based marketing channel to acquire new customers, while reaching out to a large base of prospective customers, without spending anything upfront on branding or advertising.
Jasper states that, in cities like Delhi, Mumbai and Bangalore, there will be further segmentation to cater to wider audience and increase relevance. For example, Delhi/NCR which is a single city will be split into three zones- Delhi, Gurgaon and Noida. This, as per the company, is one of the many innovations that are planned for the coming months.
