SonicWall looks at communication with partners as a two-way street

Sanjeev Kumar 
Director - Channel Sales - SonicWall

By fostering open and transparent communication, SonicWall builds strong, mutually beneficial partnerships that are more likely to achieve its joint goals and objectives. It encourages partners to reach out to Leadership teams as well if they have any concern that need their intervention. 

SonicWall takes pride in the fact that it’s a 100% channel partner driven company. With more than 17,000 strong and active partners worldwide, our partners form the extended arm in protecting customers’ businesses every day. Thanks to them, our market share has increased in key price bands and market segments, confirming SonicWall’s place as one of the unquestioned leaders in the cybersecurity space. 

SonicWall’s partner programs offer several competitive advantages namely Extended Reach, Cost-Effective Growth, Faster Market Penetration, Customer Satisfaction to name a few thus enabling a win-win scenario for both the organization and our partners. 

SonicWall’s unique SecureFirst Partner program provides a single point of source known as the SecureFirst Partner Portal where they have access to all the support required such as marketing and training assets and other tools etc. 

At SonicWall we believe that communication with our Partners is a two-way street. We encourage our partners to express their expectations and concerns freely. SonicWall Secure First partner program provides backend rebates to partners who achieve targets.  We also extend Marketing Funds to our partners to enable their business expansion programs, offer free training to develop their team along with various other investments from time to time to support them - like offering them Spiffs additional Back-end rebate for new customer logo acquisition etc. We are revamping our Secure First partner program with some new and unique features which will be even more exciting for partners to do business with SonicWall.   

Measuring the success of partner programs is an ongoing process. It's crucial to set specific, measurable, achievable, relevant, and time-bound goals and regularly analyze the data to identify areas for improvement. Adjusting our partner program based on these insights will help ensure continued success and alignment with our organization's strategic objectives. We conduct QBRs (Quarter Business Reviews) with all our Metal & Focused Partners to discuss their progress QoQ and YoY while extending support and solutions for any issues they have or may face in the future.