Sony has launched its Cyber-shot ‘Super wide shot Supermodel Campaign’ with its newly announced Brand Ambassador Deepika Padukone. The campaign has been named so because it is cool, dynamic and highly fashionable like the Brand Ambassador herself. The unique feature of the cameras is its Sweep Panorama which can sweep with its ability to take breathtaking images and can capture ultra-wide pictures with a huge field view of up to 270 degrees.
Masaru Tamagawa, Managing director, Sony India said, “We are aiming to uphold our No 1 position in the Digital still camera category, with a target market share of 45 percent by the end of 2010. The new cameras effortlessly blend technology with style and give consumers the best photo-imaging experience ever.” He added, “We were looking for a Brand Ambassador whose personality could mirror this experience and give it a materialistic form. Deepika is a free spirited, buddy, young girl who at the same time is extremely talented and a professional.
Sony will make an investment of Rs 50 crores towards marketing activities which include Television commercials, print campaigns, outdoor and shop-front display.
