Sony DADC has announced the appointment of Rajat Kakar as Business Head of Home Entertainment Services (BHHES) by Sony DADC Manufacturing India Pvt. Ltd. Almost two years ago, Sony DADC opened a major new state-of-the-art manufacturing, digital service and distribution facility.
In support of the vast and fast-moving Indian market, Sony DADC has, in addition, taken on the role of a local content licensee, to support the growth efforts of the major studios and content owners in this region. With this service, Sony DADC is laying the foundation for a professional and responsive, sales and distribution infrastructure in emerging markets such as India, expanding the range of options that content owners have to monetize the vast opportunities that exist in entering and sustaining these markets.
“We are delighted to welcome such an experienced person as Rajat on board. With his comprehensive understanding of publisher needs and the retail landscape, he will play a major role in Sony DADC’s move towards becoming an end-to-end supply chain service company,” said Chris Reiser, EVP, Sony DADC International.
“I am more than excited to join this team and delighted to be mandated with setting up a state-of-the-art, sales, marketing and distribution entity which will maximize sales growth for the international studios as well as for local content holders,” said Rajat Kakar.
Rajat was previously Managing Director of Universal Music in India. In his new role, he will be based in Mumbai and will work closely with international and Indian content holders and help shape the traditional and emerging retail landscape for Home Entertainment in India.
