Sony India has rolled out Xperia tipo in the Indian market, powered by Qualcomm Snapdragon processor.
Available in single and dual SIM versions,the new smartphone incorporates Android 4.0 Ice Cream Sandwich operating system along with expandable storage of up to 32GB, in addition to a free 50GB cloud offer.
In addition, the brand offers 500MB data free, per month, for 3 monthsfor Vodafone subscribers.The Xperia tipo comes bundled up with pre-loaded apps such as Bollywood Hungama, Dainik Jagran, and Cricbuzz, on both – single and dual SIM devices
Kenichiro Hibi, MD, Sony India said, “We are happy to announce the intergration of Sony Mobile Communications India into Sony India. With the Xperiabrand, our aim has always been to innovate ahead of consumer demand. After the launch of Xperia NXT series earlier this year, we are now launching the phone that will reach out to entire India. We have expanded our Xperia range with Tipo – Sony’s first entry level price category smartphone under Xperia brand. Committed to the Indian market, these devices have been designed for selective markets; including India.”
Furthermore, Sony India also announced its new marketing campaign ‘Feast your senses’ supported by a TV ad campaign to enhance the company’s existing global campaign.
