How do you feel about India as a market?
India is a good and exciting market. It is growing and offers huge potential.
We do retail business in India. My expectation is that the demand for graphic cards will continue to grow till 2008. We expect nVidia is going to grow in comparison to ATI. Our competition is XFX in India, and we expect to increase our market share to 25 per cent. We want to be the market leader in India.
What is your distribution arrangement in India?
Abacus Peripherals is our sole distributor in India. It is doing a good job for us. Recently, Abacus has done 17–18 road shows in different cities in the Indian market. They have offices in 17 locations and 200 dealers to sell our products.
Which models are you promoting in India?
We are nVidia-based graphic card manufacturer. We are promoting top to bottom products in India. We have products like GeForce8800 ultra, 8800GTX, 8800GTS for high-end computing, as well as GeForce8600 GT and 8500 GT for mainstream computing. And, for the entry level, we have GeForce 7300GT and 7200 GS. We have total solutions as far as graphic cards are concerned.
How are your products priced?
We are not the cheapest one in India, but we want to deliver the customers a reasonable price.
Are you investing in creating awareness about your products?
Yes, we are investing. We will invest in road shows and PR activities etc. As far as branding is concerned, we want to do it for our high-end products.
